A cloudy, pre-rain Friday afternoon, December 14, 2018 was this year’s visit to the historic San Francisco SPCA’s holiday adoption windows at the downtown Macy’s where holiday marketing meets adoption outreach on the prime retail corner of Stockton and O’Farrell streets. The big corner window had an entirely new design this year, the adoption windows’ occupants were quiet and the adoption count stood at 149.

2018 adoption count

This year’s corner window theme was a dollhouse view of a whimsical fantasy snowy scene with a 3-sided look into an imaginary Macy’s with animal customers and staff, more animals outside in the snow and a small view of the Golden Gate Bridge over the rooftops that appear to include homes (nowhere near Macys, but it’s all imagination or a mid-winter’s night dream…) And we say “animals” because most appear to be wild species other than a skating cat. Perhaps a Christmas story to tell.


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The adoption windows were plain with mostly resting cats and one window of 2 very young puppies that appeared to be litter mates of undetermined background.


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Outside, there were SFSPCA staff with cash donation boxes a plenty.

2018 volunteer street

This year, the adoption center was back to a low key presence on the first floor with a small transaction table and the backroom with additional animals and staff.


There was no additional presence inside the store as in 2017, and a trip to the holiday department on the 6th floor this year was not impressive despite a purchase of 2 of the 3 dog ornaments in stock – all ornaments were 65% off and but seemed to lack the appeal of the 2017 selection. There were some very strange bird ornaments with long feathers – not suitable for homes with cats — as well as rather large wildlife, just right for someone.


This was the fourth year of underground transit construction with Stockton Street becoming turfed with a holiday street fair atmosphere with end on end food trucks, a SFPD presence and then Union Square with its large tree and seasonal ice rink to mark the occasion.


And for some real bling, right next door to Macys is the beautiful Louis Vuitton window, and across the street on the first floor of Neiman Marcus is the historic rotunda preserved from the former department store on the site, the City of Paris, where there has always been a giant tree to visit year after year.


Prior years:  2017   2016   2015   2014   2013   2012   2011   2010   2009   2008

***** THE END *****


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